The Department's Remit

The Department has statutory responsibility for identifying, developing and strengthening organisations of national and international significance through the creation of brand identities, branded environments and campaigns capable of shaping public behaviour.

Brand Identity

Organisations exhibiting inadequate public recognition may be referred for identity development. The Department develops unique visual identities and positioning systems intended to create maximum long-term commercial attraction.

→Branding & Design

Experiential Spaces

The Department develops experiential flagship locations, brand HQs, and hospitality venues that accurately reflect the identity of the organisation, increase dwell time of patrons, and maximise profitability.

→Experiential Space Design

Packaging Design

The Department creates product containers, packaging, and unboxing experiences that match the brand's visual identity, increase the connection of the consumer with the organisation, and maximise shareability.

→Packaging Design

Brand Communication

The Department creates advertising, social media, launch campaigns, and other suitable forms of communication intended to increase familiarity with the organisation. It is equipped to produce various media, including branded graphic content, videography, photography, and one-off objects.

→Brand Communication